{"id":62446,"date":"2026-07-23T09:59:09","date_gmt":"2026-07-22T23:59:09","guid":{"rendered":"https:\/\/www.acnpacific.com\/ibo\/?p=62446"},"modified":"2026-07-23T09:59:09","modified_gmt":"2026-07-22T23:59:09","slug":"getting-energy-customer-acquisition-right","status":"publish","type":"post","link":"https:\/\/www.acnpacific.com\/ibo\/getting-energy-customer-acquisition-right\/","title":{"rendered":"Getting Energy Customer Acquisition Right"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1420.64px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span data-contrast=\"auto\">As an IBO, one of the most important parts of the customer journey is providing accurate information and helping customers understand their energy options. While you can educate customers about available products, answer general questions, and complete an energy comparison, it&#8217;s equally important to follow the correct application process.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By understanding and adhering to the requirements for energy referrals, particularly for customers in Victoria, you help safeguard your business, protect your customers, and support Conxxion&#8217;s ongoing partnerships with our energy providers. Following the right process ensures we can continue delivering energy services to customers across Australia.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Scenario: Helping a Friend Sign Up for Energy the Right Way<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">One of the easiest ways to grow your Conxxion business is by helping friends and family connect with everyday services they already use. However, when it comes to energy products, there are additional rules that every Independent Business Owner (IBO) must follow\u2014particularly when acquiring Energy customers in Victoria.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let&#8217;s look at an example.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Meet Sarah<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Sarah is a Conxxion IBO.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While catching up over coffee, her friend Emma mentions that her electricity bills have been increasing and asks whether Conxxion can help.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sarah explains that Conxxion partners with trusted energy retailers and offers to compare Emma&#8217;s current energy plan against the available options. After completing the comparison, Sarah provides Emma with the information she needs so she can decide whether she&#8217;d like to proceed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So far, Sarah is doing exactly the right thing.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What Sarah Can Do<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Sarah can:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Explain the energy services available through Conxxion.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Answer general questions about the products and the switching process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Complete an energy comparison for Emma.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Provide information that helps Emma make an informed decision.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Sarah&#8217;s role is to educate and provide information\u2014not to influence or complete the application on Emma&#8217;s behalf.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What Sarah Must Not Do<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">After reviewing the comparison, Emma decides she&#8217;d like to sign up. She asks Sarah to sit with her while she completes the application in case she has any questions she doesn&#8217;t understand.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If Sarah and Emma lived in New South Wales, Queensland, South Australia, Western Australia, the Northern Territory or Tasmania, Sarah could generally be present while Emma completes the application.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, both Sarah and Emma live in <\/span><b><span data-contrast=\"auto\">Victoria<\/span><\/b><span data-contrast=\"auto\">, where additional energy regulations apply.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Although Sarah wants to help, she knows that remaining with Emma during the application would not comply with the Victorian customer acquisition requirements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For Victorian electricity and gas customers, an <\/span><span data-contrast=\"auto\">IBO must <\/span><b><span data-contrast=\"auto\">not<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Visit or call a person for the purpose of selling an electricity product.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Be present<\/span><span data-contrast=\"auto\">\u00a0(<\/span><span data-contrast=\"auto\">either physically or remotely<\/span><span data-contrast=\"auto\">) <\/span><span data-contrast=\"auto\">while a customer completes an electricity or gas application.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Assist a customer in completing an electricity or gas application.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Instead, Sarah explains that Emma must complete the application independently and that she cannot remain present during the sign-up process. If Emma required any additional assistance, they can call the Conxxion dedicated line &#8211; 1800 868 606 for Alinta, and 03 9103 2904 for Sumo &#8211; <a href=\"https:\/\/www.acnpacific.com\/ibo\/contact\/\" target=\"_blank\" rel=\"noopener\">Get in Touch \u2013 Conxxion Resources<\/a>.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Why These Rules Exist<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">These requirements are designed to protect customers by ensuring they can make their own informed decisions without influence during the application process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As covered in the <\/span><b><span data-contrast=\"auto\">Conxxion Customer Acquisition Code (CAC) Accreditation Training<\/span><\/b><span data-contrast=\"auto\"> and the <\/span><b><span data-contrast=\"auto\">Alinta and SUMO Energy Accreditation Training<\/span><\/b><b><span data-contrast=\"auto\">s<\/span><\/b><span data-contrast=\"auto\">, failing to comply with these requirements can have serious consequences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Breaches may jeopardise Conxxion&#8217;s relationships with our energy partners and could result in significant penalties for:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The energy retailer (Alinta Energy or SUMO)<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Conxxion<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The referring IBO<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By following the correct process every time, we help protect our customers, our partners, and the future of the Conxxion opportunity.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only 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0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23394,"featured_media":62448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,49],"tags":[],"class_list":["post-62446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","category-product-news"],"_links":{"self":[{"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/posts\/62446"}],"collection":[{"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/users\/23394"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/comments?post=62446"}],"version-history":[{"count":5,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/posts\/62446\/revisions"}],"predecessor-version":[{"id":62453,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/posts\/62446\/revisions\/62453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/media\/62448"}],"wp:attachment":[{"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/media?parent=62446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/categories?post=62446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acnpacific.com\/ibo\/wp-json\/wp\/v2\/tags?post=62446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}