You don’t need to spend thousands on advertising to find new customers. In fact, some of the most successful IBOs build their businesses almost entirely through referrals and community connections.

Referrals are powerful because they come with built-in trust. If a friend, colleague, or customer refers someone to you, that person is much more likely to listen and take action.

Why Relationships Are Your Secret Weapon

Unlike big businesses that rely on flashy ads, you’re in a people-first business. Customers work with you because they know you, like you, and trust that you have their best interests at heart.

Your job isn’t just to make a sale – it’s to make someone’s life easier. When you do that well, people naturally want to share your name.

Actionable Strategies for Referral-Based Growth:

  • Always ask for referrals
    After a successful sign-up, simply say: “I’m so glad I could help! If you know anyone else who might benefit from this, I’d love the chance to help them too. Feel free to share my link or pass on my number.”
  • Use social proof
    Post customer wins and testimonials on social media (with their permission). For example: “Reviewed Ben’s internet bill today – great to help people explore better value on everyday services!”
  • Hold casual “info nights” or Zoom sessions
    These low-pressure events are a great way to educate and convert. Invite friends to bring a bill and see if they could save – it’s helpful, not salesy.

Lean on the IBO Community

You’re part of something bigger. Use the support of your upline, team chats, and weekly training to stay sharp. Ask questions. Share wins. Learn what’s working for others and adapt it to your style. The more plugged in you are, the faster you grow, and the more confident you’ll be when approaching new customers.

Pro Tip: Make Referrals Routine

Build referral requests into your everyday interactions. Every customer, every conversation, every win is a chance to grow your network – and your income.

Reach out to three happy customers or contacts today and ask for a referral. Make this part of your weekly routine and watch your business grow!