Recently, ACN IBOs were invited to take part in a 7-Day Social Media Challenge hosted by social media experts Sam and Greg Hind from Auxano Global. The aim of the challenge was to show you how to leverage social media to fuel your business and explore tactics to help you learn about your audience, develop deeper relationships and expand your reach. It was about experimenting with strategies to learn, engage, entertain, relate and connect.

Whether you participated in the challenge or not, here’s a roundup of our key takeaways.

The Algorithm

“Aim to use the algorithm, not beat it”

Would you love to have your perfect customers coming to you? Let’s take a look at how the Facebook algorithm could help.

Do you find the posts and ads on your feed to be relevant and relatable? That isn’t just a coincidence. The Facebook algorithm gathers information about users and delivers a curated feed of content unique to each user, including your target audience! So, your goal should be to use the algorithm to your advantage, rather than trying to ‘beat’ it. One of the easiest ways to do this is to be consistent and show up regularly on social media. It’s as much about the algorithm as it is about the subconscious mind.

Subliminal Persuasion

“People tend to make a buying decision on the 8-12th time they come across a business.”

Subliminal persuasion is a relatively simple concept. It’s an amazing tool that, when used effectively and ethically, can be powerful. In fact, it was used in the 7-Day Social Media Challenge, and you may have not even realised!

Subliminal persuasion is the art of strategically placing yourself in the path of your target customer. People tend to make a buying decision on the 8-12th time they come across a business. So, it is important to post regularly and establish multiple touchpoints. You want your ideal customer to think of you when they need something you have. Maybe they’ll need a phone plan with more data next month or they’ll be looking for a an energy provider for a new property later this year!

Illusionist, Derren Brown, demonstrates how effective this concept can be.

Challenge Yourself

During the ACN Exclusive Social Media Challenge, Sam and Greg set 7 challenges over 7 days. They thoroughly explained the purpose of each daily challenge, the rules to ensure its effectiveness, and provided templates to make it easy to follow.

Engagement

Get to know me

Hot Tip

Three Reasons

LIVE

Gratitude

Lead Magnet
 

There are so many different strategies that can be implemented in different ways, and everyone is different so what works for your friend may not work for you. The trick is to know your audience and start experimenting! If you wait to have it right, you’ll miss the opportunity.

“Always, always lead with value first and be present over perfect.”

Those that jumped into the challenge, trusted the process and got out of their comfort zone, learnt new skills at the very least. Many people saw their new business pages grow with more engagement, followers and even customers. So, you have a choice to make right now. You can choose to act on building your social presence, or you can stay where you are!

We’ll even give you the first three steps:

Create a Facebook business page

Grab the strategies mentioned and plan at least a week of content

Start posting!
 

If you’re looking for more, Sam Hind’s powerful social media training from ELEVATE Fort Worth is now available in your IBO Back Office! Watch the training for more ways to help you leverage social media to fuel your business.